This Privacy Policy describes how your personal information is collected, used and shared when you visit or make a purchase from PAFERBLANCO 2020 S.L. B74470097 C/ Jose Maria Marcilla N20 (the "Site").

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. In addition, when you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms have referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information".

We collect device information using the following technologies:

- "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information on cookies and how to disable them, visit http://www.allaboutcookies.org.

- "Log files" track the actions that occur on the Site and collect data including your IP address, browser type, Internet service provider, referring / exit pages, and date / time stamps.

- "Web beacons", "tags" and "pixels" are electronic files that are used to record information about the way you browse the Site.

Also, when you make a purchase or attempt to make a purchase through the Site, we collect certain information about you, including your name, billing address, shipping address, payment information (including credit card numbers, PayPal, Apple Pay. ..), email address and phone number. We refer to this information as "Order Information".

When we talk about "Personal Information" in this Privacy Policy, we are talking about both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we generally collect to fulfill any order placed through the Site (including processing your payment information, arranging for shipping, and providing invoices and / or order confirmations). Additionally, we use this order information to:

- Communicate with you;

- Evaluate our orders to detect possible risks or fraud; and

- When it is in line with the preferences you have shared with us, we will provide you with information or advertising related to our products or services.

We use the device information we collect to help us detect potential risks and fraud (in particular, your IP address) and more generally to improve and optimize our site (for example, by generating analytics on the way our customers browse. and interact with the site and to evaluate the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your personal information with third parties to help us use your personal information, as described above. For example, we use Shopify to power our online store. You can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the site. You can get more information about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to protect our rights in some other way.

BEHAVIORAL ADVERTISING

As described above, we use your personal information to provide you with targeted advertisements or marketing communications that we think may be of interest to you. For more information on how targeted advertising works, you can visit the Network Advertising Initiative ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does- it-work.

You can opt out of targeted advertising using the following links:

- Facebook: https://www.facebook.com/settings/?tab=ads

- Google: https://www.google.com/settings/ads/anonymous

- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance portal at: http://optout.aboutads.info/.

DO NOT TRACE

Please note that we do not alter the data collection and usage practices of our Site when we see a Do Not Track signal in your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated or deleted. If you wish to exercise this right, please contact us through the following contact information.

In addition, if you are a European resident, we observe that we are processing your information to fulfill contracts we may have with you (for example, if you place an order through the Site), or to pursue our legitimate business interests listed above. Also, be aware that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will keep your order information in our files, unless and until you ask us to delete it.

CHANGES

We may update this privacy policy from time to time to reflect, for example, changes in our practices or for other operational, legal or regulatory reasons.

The Site is not intended for persons under the age of 18

GDPR

By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.

CONTACT

For more information on our privacy practices, if you have questions or if you want to make a complaint, please contact us by email at info@milowfootwear.com or by post using the details below:

Milow™ Group